Deep Thinking is our cornerstone, guiding every move to ensure impactful results.
Objective: The consideration campaign aimed to re-engage potential customers who had previously interacted with Livguard content, moving them further down the funnel towards conversion.
Utilized remarketing techniques, targeting users who had shown interest in Livguard products but had not yet converted.
Included personalized ads and content tailored to this audience.
Budget Utilization:
92% of the planned budget was utilized.
Delivered 101% of the targeted views and 102% of the targeted reach.
Achieved 159% of the targeted clicks.
Haryana: 71% of the budget spent, 119% of targeted views, 137% of targeted reach.
Rajasthan: 67% of the budget spent, 112% of targeted views, 126% of targeted reach.
The consideration campaign successfully re-engaged potential customers, resulting in high engagement rates and increased click-throughs. The targeted approach ensured efficient use of the budget and effective audience re-engagement.
Remarketing techniques are effective for re-engaging potential customers.
Personalized ads and tailored content significantly enhance user engagement.
Strategic budget utilization and geographic targeting can optimize campaign performance.