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Jaypee Edusphere, the holding entity for Jaypee education ecosystem, aimed to redefine its brand positioning and create a unified identity across its institutions
Lack of a unique brand positioning and cohesive content strategy.
Absence of a distinct identity for individual programs within the education ecosystem.
Limited presence and engagement on digital platforms.
Defined a unique brand positioning of “Ignited Minds, Inspired Souls” to reflect Jaypee Edusphere’s commitment to holistic education.
Developed a cohesive content and brand strategy to unify messaging across all institutions under Jaypee Edusphere.
Crafted the brand identity for the Engineering Prep program “STEM SOURCE” to highlight its hands-on approach to engineering entrance exam preparation.
Developed branding materials to showcase the program’s unique value proposition and differentiation.
Created above-the-line and digital content to communicate Jaypee Edusphere’s brand values and offerings effectively.
Set up Jaypee Edusphere’s website and social media handles to enhance online visibility and engagement.
Established a unified brand identity across Jaypee Edusphere’s institutions, fostering a sense of belonging and unity among students and stakeholders.
Successfully launched “STEM SOURCE” with a distinct brand identity, positioning it as a leading program for engineering exam preparation.
Improved online presence and engagement through strategically curated content and active management of website and social media platforms.
A well-defined brand positioning and cohesive content strategy are essential for creating a unified identity across multiple institutions.
Program-specific branding can help differentiate offerings and attract target audiences effectively.
Effective utilization of digital platforms is crucial for enhancing brand visibility and engaging with stakeholders in the education sector.