ABOUT AMALGMATE

Deep Thinking is our cornerstone, guiding every move to ensure impactful results.

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About Us

Our Vision

Empowering Brands for Tomorrow's Triumphs

At Amalgamate, we envision a future where brands, both established giants and emerging startups, transcend their marketing objectives to achieve unparalleled success. With a cumulative two decades of expertise spanning Marketing, Brand Strategy, Digital Marketing, Offline Marketing, Media Strategy, and Go-To-Market Strategy, our seasoned team stands at the forefront of innovation.

Our Mission

Strategic Vision, Impactful Results: Your Marketing Catalyst

At Amalgamate, our commitment to Deep Thinking drives impactful marketing strategies that shape the digital landscape. With meticulous planning and thoughtful execution, we partner with industry titans and startups to drive transformative success. Join us in redefining marketing excellence, where every campaign, brand, and partnership reflect the depth of our strategic acumen.

Crafting Excellence: Unveiling Our Journey, Purpose, and Expertise

Amalgamate is the culmination of a journey shaped by insights, expertise, and a relentless pursuit of excellence. For the past three years, we have been the driving force behind the success stories of Big Brands and Startups alike. Our mission is simple: to elevate your brand, surpass your marketing goals, and craft a narrative that resonates with your audience.

Our distinguishing factor lies in our unwavering commitment to Deep Thinking. It's not merely a strategy; it's our foundational philosophy. We firmly believe that every successful campaign originates from profound insights. This philosophy pulsates through our agency, influencing every decision, campaign, and interaction.

With an adept team boasting unparalleled experience, we adeptly navigate the intricate landscapes of the digital world. We sculpt strategies that transcend trends because, for us, marketing is more than a profession – it's a passion that propels us to deliver impactful results that truly matter.

Meet The Deep Thinkers

At Amalgamate, our success is driven by a leadership team with a rich tapestry of experiences and a shared
commitment to innovative thinking. Our co-founders bring a unique blend of expertise that forms
the backbone of our deep-thinking approach.

Prateek Srivastava

Chief Media & Digital Officer

Prateek Srivastava, our Chief Media & Digital Officer, brings a unique set of capabilities honed across brands like Samsung, Tata Docomo, Telenor, Group M, Starcom, and even in the consulting arena with KPMG. His experience on the client side coupled with his expertise in media and digital strategy positions him as the linchpin for enabling comprehensive Go-To-Market strategies. Prateek's dynamic approach ensures that every brand's media journey is not just navigated but crafted for optimum impact.

Gaurav Tikoo

Chief Strategy Officer

Meet Gaurav Tikoo, our Chief Strategy Officer, whose illustrious career spans over two decades in the dynamic realm of marketing. With a proven track record of leadership across diverse sectors including Mobile Phones (Transsion Holdings & TECNO Mobiles), Sports (Delhi Dynamos, ISL), AlcoBev (Radico Khaitan), Insurance (Max Life Insurance), and Electronics (Samsung and LG),Gaurav stands as a beacon of strategic prowess in driving industry evolution.

For over 10 years, Gaurav has been at the helm of marketing affairs, orchestrating transformative campaigns that resonate with audiences on a profound level. His strategic acumen goes beyond fleeting trends, consistently delivering campaigns imbued with a strategic edge that propels brands forward.

At our agency, we champion Deep Thinking as our guiding principle, and Gaurav embodies this ethos. He believes that every successful campaign stems from profound insights, shaping our foundational philosophy and permeating through every aspect of our work.

With Gaurav's leadership, we are dedicated to crafting campaigns that not only captivate but also inspire, rooted in the belief that strategic depth is the cornerstone of enduring success.

Shiva

Chief Creative Officer

Meet Shiva, our Chief Creative Officer, a visionary in the world of content and creativity. With an illustrious career spanning renowned agencies like Saatchi & Saatchi, Leo Burnett, Bates, Hakuhodo, Cheil, and more, Shiva is a two-time Cannes award winner for his exceptional creative work at Samsung and Halonix. His ability to weave narratives that captivate and resonate has earned him accolades and set the creative bar high.