Elevating Livguard’s Market Visibility with Strategic Digital Campaigns

Objective: The primary goal of the awareness campaign was to significantly increase brand visibility and recognition across key markets.

Strategy:

Deployed a multi-faceted digital advertising strategy, utilizing various platforms to reach a broad audience.

Key components included video ads, display ads, and social media promotions to maximize reach and engagement.

Results:

Budget Utilization:
76% of the planned budget was utilized.

Views and Reach:

Delivered 119% of the targeted views and 133% of the targeted reach.

Key Metrics:

Cost Per View (CPV): Reduced by 50%.
Cost Per Thousand Impressions (CPM): Reduced by 49%.

Geographic Performance:

Uttar Pradesh: 81% of the budget spent, 120% of targeted views, 131% of targeted reach.
Bihar: 79% of the budget spent, 120% of targeted views, 131% of targeted reach.
Punjab: 78% of the budget spent, 125% of targeted views, 147% of targeted reach.
Conclusion: The awareness campaign successfully surpassed expectations, delivering significant increases in views and reach while achieving cost efficiencies. The strategic use of digital platforms ensured broad brand visibility and engagement across key regions.

Key Takeaways:

A multi-faceted digital advertising strategy can significantly enhance brand visibility.
Effective budget management and platform utilization lead to cost efficiencies and broader reach.

Targeting key geographic markets with tailored content ensures maximum engagement and brand recognition.