Enhancing Customer Loyalty for Livguard

Enhancing Customer Loyalty for Livguard

Objective: The consideration campaign aimed to re-engage potential customers who had previously interacted with Livguard content, moving them further down the funnel towards conversion.

Strategy:

Utilized remarketing techniques, targeting users who had shown interest in Livguard products but had not yet converted.
Included personalized ads and content tailored to this audience.

Results:

Budget Utilization:
92% of the planned budget was utilized.

Views and Reach:

Delivered 101% of the targeted views and 102% of the targeted reach.

Clicks:

Achieved 159% of the targeted clicks.

Geographic Performance:

Haryana: 71% of the budget spent, 119% of targeted views, 137% of targeted reach.
Rajasthan: 67% of the budget spent, 112% of targeted views, 126% of targeted reach.

Conclusion:

The consideration campaign successfully re-engaged potential customers, resulting in high engagement rates and increased click-throughs. The targeted approach ensured efficient use of the budget and effective audience re-engagement.

Key Takeaways:

Remarketing techniques are effective for re-engaging potential customers.
Personalized ads and tailored content significantly enhance user engagement.
Strategic budget utilization and geographic targeting can optimize campaign performance.